All your social. One bright tab.
Post it. Predict it. Prove it.
Plan, publish and measure every network in one place — and know what a post will do before you hit publish.
Free forever · No card · 2-minute setup
We are really excited to finally be able to announce that our new single-origin coffee is dropping this Friday.
Predicted reach · 80% confidence
8,200–13,400
Solidbrand model · v0.3.1
Top levers
- +12Hook lengthHook is 14 words. Your top posts average 7.
- +8Post timeScheduled 09:40. Your audience peaks 18:00–19:30.
- +5ThumbnailNo face detected. Faces lift reach 18% on this account.
Try applying a lever — the score and the predicted band move with it.
Trusted by 3.5M+ teams
12 tabs. 6 spreadsheets. 4 logins.
One report due at 9am.
You rebuild the same post five times
Once for each network, by hand, in five different composers.
You find out what worked too late
Reporting is a post-mortem. By the time you know, the budget is spent.
You cannot prove any of it made money
Clicks are where every other tool stops counting.
Stop guessing. Score every post before it ships.
Every draft gets a 0–100 score, a predicted reach band, and the three specific changes that would move it most. One click applies the fix.
- Trained on your brand once you have 50 posts — cohort model before that, and the UI tells you which
- Every lever is quantified and explained, never a black box
- Confidence band always shown. A forecast presented as certainty is a lie
We are really excited to finally be able to announce that our new single-origin coffee is dropping this Friday.
Predicted reach · 80% confidence
8,200–13,400
Solidbrand model · v0.3.1
Top levers
- +12Hook lengthHook is 14 words. Your top posts average 7.
- +8Post timeScheduled 09:40. Your audience peaks 18:00–19:30.
- +5ThumbnailNo face detected. Faces lift reach 18% on this account.
Try applying a lever — the score and the predicted band move with it.
The whole toolkit
Everything you were opening twelve tabs for
Full parity with the tools you already know — then the six things none of them do.
PLAN & PUBLISH
A calendar that actually knows what it is doing
Drag and drop across eleven networks, preview every post exactly as it will appear, and let the calendar tell you when to publish instead of guessing.
- One draft, eleven networks. Write once. Override per network where it matters — text, media, first comment, thumbnail, hashtags. Character limits are enforced live, so an invalid post cannot be scheduled.
- Previews that are not approximations. See the Reel, the carousel, the LinkedIn document and the Pin rendered as the real thing before you commit. Feed Preview shows what your whole grid will look like next week.
- Times derived from your data. Not generic "best time to post" advice. A 7×24 heatmap built from when your audience actually engaged with your posts.
12h
saved per week
11
networks
3.5M
professionals
40%
avg engagement lift
The actual reason to switch
Six things no other social tool does
Parity gets you a cheaper version of what you already have. These are why this exists.
Pre-Flight Predictor
Score any draft 0–100 with a predicted reach band and the three changes that would move it most.
How it works →
Revenue Attribution
Impressions → clicks → sessions → signups → revenue. Per post. Switchable attribution models.
How it works →
Competitive Intelligence
A weekly AI brief on what your rivals changed, why their breakout post worked, and what to do.
How it works →
AI Strategist
A ninety-day audit that tells you what to stop doing — and drafts the next four weeks.
How it works →
Brand Safety Radar
Sentiment anomaly detection with a one-tap kill switch for every scheduled post.
How it works →
AI Search Visibility
Track whether ChatGPT, Perplexity and AI Overviews cite you — or cite your competitor.
How it works →
Connections
Eleven networks. Three ad platforms. One calendar.
All official APIs. We do not scrape — it is slower to build and it is the only version that survives a platform policy review.
Honest comparison
Where we are the same, and where we are not
The top four rows are table stakes. The bottom six are the reason this page exists.
| Feature | SIGNAL | Metricool | Buffer | Hootsuite |
|---|---|---|---|---|
| Multi-network scheduling | Included | Included | Included | Included |
| Unified inbox | Included | Included | Not available | Included |
| Competitor tracking | Included | Included | Not available | Included |
| White-label reports | Included | Included | Not available | Included |
| Predict post performance before publishing | Included | Not available | Not available | Not available |
| Revenue attribution per post | Included | Not available | Not available | Not available |
| Effort-adjusted ROI | Included | Not available | Not available | Not available |
| AI strategy audit, not just captions | Included | Not available | Not available | Not available |
| Brand-safety kill switch | Included | Not available | Not available | Not available |
| AI search citation tracking | Included | Not available | Not available | Not available |
Compiled from publicly documented features, July 2026. Competitors ship fast — tell us if something here is out of date and we will fix it.
Pricing
Priced by brands, not seats
Add your whole team at any tier. You pay for the number of businesses you manage.
Free
Forever. One brand, real features, no card.
$0.00
- 1 brand
- All networks except LinkedIn and X
- 20 scheduled posts per month
- 5 tracked competitors
- 30 days of analytics history
- 5 AI credits per month
- Pre-Flight Predictor (cohort model)
Starter
For professionals running a handful of brands.
$20.00/mo
- Everything in Free, plus:
- Up to 10 brands
- Unlimited scheduling
- 100 tracked competitors
- Unlimited analytics history
- LinkedIn connection
- PDF, PPTX and XLSX reports
Advanced
For agencies and teams who bill on this work.
$53.00/mo
- Everything in Starter, plus:
- Up to 50 brands
- Unlimited team members and roles
- Smart Approval Routing (D7)
- White-label Client Portal (D13)
- AI Strategist (D6)
- Competitive Intelligence Digest (D4)
Custom
Fifty brands and up, or you need it on your own domain.
Let's talk
- Everything in Advanced, plus:
- Unlimited brands
- Full white label on your domain
- SSO/SAML and SCIM
- Dedicated account manager
- Custom AI credit allocation
- Data residency options
Questions
The things people actually ask
Is the free plan actually free, or is it a trial?
How does the Pre-Flight Predictor work?
Can the AI publish on its own?
What happens if a post fails to publish to one network?
Could you ever double-post?
How is my data isolated from other customers?
Do you scrape platforms?
Can I cancel or downgrade?
Your next post could be your best one.
Find out before you publish it, not a week after.
Start free →Free forever · No card · Cancel nothing, there is nothing to cancel