SIGNAL for Google Business Profile
Schedule, measure and predict your Google Business Profile content
Everything Google Business Profile exposes, in the same calendar and the same reports as your other ten networks — plus a performance score on every draft before you publish it.
What you can publish
Every Google Business Profile format, scheduled
- What's New posts
- Offer posts with date windows
- Event posts
- Product listings
- Photo uploads
What you can measure
The metrics that actually decide things
- Search views and map views
- Search queries that surfaced your profile
- Calls, direction requests and website clicks
- Review count, average rating and rating trend
- Photo views versus competitors
Something worth knowing about Google Business Profile
Reviews are the whole ranking
Recency and response rate move local ranking more than almost anything you post. The inbox surfaces new reviews with an SLA timer for precisely this reason.
Inbox
Google Business Profile conversations, in the same place as the rest
No more checking six apps to find the one comment that needed answering.
Worth being upfront about
Each Business Profile location maps to one brand, because that is how the underlying API scopes permissions. Multi-location chains use one brand per location and combine them in reports.
Questions