Pricing
Priced by brands, not seats
Every plan includes unlimited team members. You pay for the number of businesses you manage — which is the thing that actually scales your costs, and ours.
1 brand50+ brands
For 5 brands we would put you on Starter. Every plan includes unlimited team members.
Free
Forever. One brand, real features, no card.
Not enough brands
up to 1 brands
- 1 brand
- All networks except LinkedIn and X
- 20 scheduled posts per month
- 5 tracked competitors
- 30 days of analytics history
- 5 AI credits per month
- Pre-Flight Predictor (cohort model)
- Unified inbox
Recommended
Starter
For professionals running a handful of brands.
$15/mo
billed annually · $180/year
up to 10 brands
- Everything in Free, plus:
- Up to 10 brands
- Unlimited scheduling
- 100 tracked competitors
- Unlimited analytics history
- LinkedIn connection
- PDF, PPTX and XLSX reports
- SmartLinks with revenue attribution
- Revenue Attribution (D2)
- Effort-Adjusted ROI (D3)
- Google Drive and Canva
- 20 AI credits per month
Advanced
For agencies and teams who bill on this work.
$40/mo
billed annually · $480/year
up to 50 brands
- Everything in Starter, plus:
- Up to 50 brands
- Unlimited team members and roles
- Smart Approval Routing (D7)
- White-label Client Portal (D13)
- AI Strategist (D6)
- Competitive Intelligence Digest (D4)
- Brand Safety Radar (D9)
- Creator & UGC Hub (D8)
- Custom report templates
- Looker Studio connector
- Public API, Zapier, Make and MCP
- 35 AI credits per month
Custom
Fifty brands and up, or you need it on your own domain.
Let's talk
up to unlimited brands
- Everything in Advanced, plus:
- Unlimited brands
- Full white label on your domain
- SSO/SAML and SCIM
- Dedicated account manager
- Custom AI credit allocation
- Data residency options
- SLA and priority support
Prices exclude VAT/sales tax. Upgrades prorate immediately; downgrades take effect at the end of your billing period.
Add-ons
Things we charge separately, and why
We would rather explain a line item than bury its cost in everyone's base price.
X (Twitter)
$10/mo per account
X's API is genuinely expensive. We pass the cost through rather than raising everyone's price.
Advanced Analytics
from $12/mo
Unlimited campaign dashboards, Studio access and 30 days of advanced historical data on any plan.
Hashtag Tracker
$25/day
Live event monitoring. Metered by the day because that is how events work.
Full comparison
Everything, by plan
Brands & networks
| Feature | Free | Starter | Advanced | Custom |
|---|---|---|---|---|
| Brands | 1 | 10 | 50 | 50+ |
| Instagram, Facebook, Threads, TikTok, YouTube | Included | Included | Included | Included |
| Bluesky, Pinterest, Twitch, Google Business | Included | Included | Included | Included |
| Not included | Included | Included | Included | |
| X (Twitter) | Add-on | Add-on | Add-on | Add-on |
| Meta / Google / TikTok Ads | Included | Included | Included | Included |
Planner
| Feature | Free | Starter | Advanced | Custom |
|---|---|---|---|---|
| Scheduled posts per month | 20 | Unlimited | Unlimited | Unlimited |
| Calendar views (month/week/day/list/feed) | Included | Included | Included | Included |
| Per-network overrides and previews | Included | Included | Included | Included |
| Best-time recommendations | Included | Included | Included | Included |
| Autolists and recurring posts | Included | Included | Included | Included |
| CSV bulk import | Included | Included | Included | Included |
| Cross-brand repurposing | Not included | Included | Included | Included |
| Post approval workflow | Not included | Not included | Included | Included |
| Smart approval routing (D7) | Not included | Not included | Included | Included |
| AI credits per month | 5 | 20 | 35 | Custom |
Analytics & intelligence
| Feature | Free | Starter | Advanced | Custom |
|---|---|---|---|---|
| Analytics history | 30 days | Unlimited | Unlimited | Unlimited |
| Tracked competitors | 5 | 100 | 100 | 100+ |
| Pre-Flight Predictor (D1) | Cohort | Included | Included | Included |
| Revenue attribution (D2) | Not included | Included | Included | Included |
| Effort-adjusted ROI (D3) | Not included | Included | Included | Included |
| Competitive intelligence digest (D4) | Not included | Not included | Included | Included |
| Cannibalisation map (D5) | Not included | Not included | Included | Included |
| AI Strategist (D6) | Not included | Not included | Included | Included |
| Brand Safety Radar (D9) | Not included | Not included | Included | Included |
| Asset intelligence (D10) | Not included | Included | Included | Included |
| AI search visibility (D11) | Not included | Not included | Included | Included |
Reporting
| Feature | Free | Starter | Advanced | Custom |
|---|---|---|---|---|
| PDF / PPTX / XLSX export | Not included | Included | Included | Included |
| Scheduled delivery | Not included | Included | Included | Included |
| Live shareable URL | Not included | Included | Included | Included |
| Custom report templates | Not included | Not included | Included | Included |
| AI narrative with source links | Not included | Included | Included | Included |
| Meeting-ready narrated deck (D14) | Not included | Not included | Included | Included |
| Looker Studio connector | Not included | Not included | Included | Included |
Team & platform
| Feature | Free | Starter | Advanced | Custom |
|---|---|---|---|---|
| Team members | 1 | Unlimited | Unlimited | Unlimited |
| Role-based permissions | Not included | Not included | Included | Included |
| Client portal (D13) | Not included | Not included | Included | Included |
| Creator & UGC hub (D8) | Not included | Not included | Included | Included |
| Public API, Zapier, Make, MCP | Not included | Not included | Included | Included |
| Audit log | Not included | Not included | Included | Included |
| White label on your domain | Not included | Not included | Not included | Included |
| SSO / SAML / SCIM | Not included | Not included | Not included | Included |
Questions
Before you pick a plan
Is the free plan actually free, or is it a trial?
Actually free, permanently. One brand, all networks except LinkedIn and X, 20 scheduled posts a month, and the Predictor running on the cohort model. No card required to start and none required to keep going.
How does the Pre-Flight Predictor work?
It is a gradient-boosted model over features like hook length, sentiment, media type, face presence, posting time against your audience-activity curve, and topic similarity to your past posts. Once a brand has 50 published posts we fit a model to that brand specifically; below that it uses a network-and-industry cohort model. The interface always tells you which one you are seeing, and every prediction carries a confidence band.
Can the AI publish on its own?
No, and this is enforced in the database rather than the interface. Any post whose origin is the AI assistant or the AI Strategist is rejected at write time if it reaches scheduled status without a human approver recorded against it.
What happens if a post fails to publish to one network?
Each network gets its own variant row with its own status and its own error. A failure on Instagram does not roll back your LinkedIn post, and you get the platform's actual error message plus a one-click retry rather than a generic "something went wrong".
Could you ever double-post?
Every variant carries a unique idempotency key enforced by a database constraint and passed to the network API. If the job queue redelivers a message, the second attempt cannot create a second post.
How is my data isolated from other customers?
Row-level security in PostgreSQL, keyed on brand membership, with FORCE ROW LEVEL SECURITY so even the table owner is subject to it. Isolation is asserted by tests that run on every database reset — if a policy regresses, the build fails rather than silently leaking.
Do you scrape platforms?
No. Every integration uses the platform's official API under its terms. It is slower to build and it is the only version of this that survives contact with a platform policy review.
Can I cancel or downgrade?
Any time. Downgrades take effect at the end of the current billing period; upgrades are prorated immediately. Your data stays exportable either way.