SIGNAL for Facebook
Schedule, measure and predict your Facebook content
Everything Facebook exposes, in the same calendar and the same reports as your other ten networks — plus a performance score on every draft before you publish it.
What you can publish
Every Facebook format, scheduled
- Page posts: text, image, carousel, link
- Reels
- Stories
- Scheduled and backdated posts
- First comment
What you can measure
The metrics that actually decide things
- Reach, impressions and engaged users
- Reactions by type, comments and shares
- Link clicks and other clicks
- Page followers, likes and net growth
- Video views, 3-second and complete
- Audience demographics and geography
Something worth knowing about Facebook
Organic reach is not the whole story
Facebook organic reach is structurally low. The useful question is not "why is reach down" but "what did the boosted version cost per engagement" — which is why the organic-versus-paid split matters more here than anywhere else.
Inbox
Facebook conversations, in the same place as the rest
No more checking six apps to find the one comment that needed answering.
Post commentsPage messagesReviews and recommendationsMentions
Also works with
Ten more networks in the same calendar
Questions
Facebook, specifically
Can I schedule Facebook posts with SIGNAL?
Yes. Page posts: text, image, carousel, link, Reels, Stories and more, all from the same calendar as your other networks, with a live preview of exactly how the post will render.
What Facebook metrics can I track?
Reach, impressions and engaged users, Reactions by type, comments and shares, Link clicks and other clicks, Page followers, likes and net growth, Video views, 3-second and complete, and more — all normalised so you can compare them fairly against your other networks.
Is Facebook available on the free plan?
Yes. Facebook is available on the free plan, with a limit of 20 scheduled posts per month.
Do you scrape Facebook?
No. Everything runs through the official Facebook API under its terms of service. That limits what we can offer in a few places, and we mark those limits in the interface rather than filling the gap with estimates.
Can I predict how a Facebook post will perform?
Yes — that is the Pre-Flight Predictor. It scores each draft 0–100 with a predicted reach band and the three changes most likely to improve it, fitted to your own Facebook history once you have 50 posts.